Over the course of January, I was a part of a test round for a new produce delivery service called GRIM.
In Copenhagen, we’ve seen a rise in the companies offering household food box deliveries. GRIM, however, is different because the content of the box is comprised only of organic fruits and vegetables that are too big, small, blemished or strangely shaped for normal supermarket supply chains.
Before the first box arrived, I didn’t know what to expect. But to be honest, I missed the two-legged carrots and nobby apples of my rural childhood. These, for me, we’re a sign that nature had not been tampered with.
On January 4th, the box was delivered to my apartment. I immediately took a photo a placed it on Instagram (see photo below). People started to comment:
”Doesn’t look too grim”
”The sprouts look nicer than the ones in my shop”
“All the veggies look fine to me – not grim – they will taste good anyway!”
Rather than stopping there, it’s important to note this tiny slip of paper tells a very significant story. Rather than seeing the contents of the GRIM box as “not that grim”, we must recognize the deeper issues at hand: something terribly rotten in our food system if a red cabbage is rejected because it is ‘too small’.
How the hell did we get to this point?!?